Hyundai sponsored a competition to come up with creative and inspirational slogans that will adorn the bus of each team participating in the World Cup in South Africa. A few days ago the winning slogans were selected. I guess ‘creative’ is a word that can be used to describe them. ‘Inspirational’ might be a bit of a stretch.
I am not sure who came with these slogans but most of them read like bad inspirational posters. The use words like dream (mentioned in 4 slogans), victory (6 slogans), hope, glory and combinations thereof. They make the ultimate football competition sound like a church sermon.
In my opinion:
Top 5 Good Slogans:
1. New Zealand: Kickin’ it Kiwi style.
Comment: A fun slogan from a laid back country.
2. Brazil: Lotado! O Brasil inteiro está aqui dentro! (Translation: The whole of Brazil is in here!)
Comment: Perfectly true.
3. Netherlands: Let niet op de grote 5, maar pas op voor de oranje 11. (Translation: Don't fear the big five, fear the Orange eleven)
Comment: Finally: Bravado! A winning attitude.
4. Cameroon: Les lions indomptables sont de retour. (Translation:The Indomitable Lions are back)
Comment: More attitude!
5. Greece: Η Ελλάδα είναι παντού! (Translation: Greece is everywhere!)
Comment: Naturally! (Have you checked the newspapers lately?)
Top 3 Lame Slogans:
1. England: Playing with Pride and Glory.
Comment: As inspirational as the movie ‘Pride and Glory.’
2. USA: Life, Liberty, and the Pursuit of Victory!
Comment: In case of trouble use a line from the Declaration of Independence!
3. Spain: Ilusión es mi camino, Victoria mi destino. (Translation: Hope is my road, victory my destiny)
Comment: Hope + destiny; Next they will hire Miley Cyrus for inspirational pep talks.
4. France: Tous ensemble vers un nouveau rêve bleu. (Translation: All together for a new dream in blue)
Comment: Keep dreaming!
5. Australia: Dare to Dream, Advance Australia.
Comment: More dreaming!
For the full list of bus slogans see article ‘Winning team bus slogans announced’ posted at the FIFA website.
No comments:
Post a Comment